Kindness leaves a longer impression than your cleverest one-liner
The first event Laura Brunton's Super Connector: it pulsed, positive, grounded, and super-upbeat.
No one performed. Nobody tried too hard.
Someone introduced a competitor like they were family.
Someone else skipped the “what do you do?” script and just… connected.
It felt real. Safe. Honest
You’ll forget the slide deck. You won’t forget how someone made you feel.
↳ Do this: Try leading with a compliment or a call-in next time you connect. It disarms. It opens.
↳ Avoid: Mistaking kindness for weakness. Being clear and being kind? Same lane.
Your brand tone matters, but your energy matters more
Later that day, I dialled into a second event, Lea Turner's Speed Networker.
It felt entirely different, electric, charged, alive.
The room didn’t just hum. It crackled.
No stiff intros. No robotic recitations of job titles. Just energy.. fast, bright, contagious.
Someone you’d never met made you feel like an insider. No agenda. Just good intent.
That sticks. And it follows you. People don’t forget the ones who make the room feel better.
↳ Do this: Revisit your onboarding emails. Inject something that feels like you, not your CRM.
↳ Avoid this: Fake empathy. It’s see through. If you don’t mean it, don’t send it.
Kindness scales better than any algorithm
Tools are great. Systems? Even better.
But if you’re automating out the human parts, you’re building brittle.
At Axiom, I bake kindness into everything.
From how I take briefs to how I deliver hard truths.
It’s not a brand value. It’s just... how I move.
The ROI on being a decent human? Surprisingly high.
↳ Do this: Add a touchpoint mid-project that has nothing to do with the deliverable. Just check in.
↳ Avoid this: Outsourcing all your warmth to your workflows. Templates don't care. People do.
Kindness isn’t “cute.” It’s a client-winning advantage
People love to say it’s not personal, it’s business.
But the best clients? The loyal ones? The ones who refer you to rooms you’re not in?
They’re loyal because it was personal.
Because you remembered something small.
Because you didn’t treat them like a transaction.
Because you handled the rough patches like a grown-up.
Kindness is practical. Profitable. And deeply felt.
↳ Do this: Start a “small human moment” ritual. Doesn’t need to scale. Just needs to exist.
↳ Avoid this: Thinking kindness is only for the offboarding email. That’s lazy.
This isn’t BS. It’s a life strategy.
You don’t need to be the loudest in the room.
But you do need to be remembered.
And kindness? That’s your shortcut to being unforgettable.
If you’ve ever worried that being kind makes you look like a lightweight in business, let me make it simple:
You're not the naive one.
You’re just ahead of the curve.
PS: I’ve got one spot open this month for 1:1 coaching + strategy.
If you’ve been circling the idea but waiting for a “sign”... this might be it.
I build messaging that actually feels like you.
I map strategy that doesn’t burn you out.
And I do it all from a place of mutual respect, no power plays.
Kindness isn’t just how I market. It’s how I mentor.